Home
   Vitae
 
WORKSHOP OPPORTUNITY ANNOUNCED

If you had to have one sale to keep your business alive – do or die time – what would you tell the prospective client to make sure he bought today?

Now ask the question... why are you not telling that to the other potential clients you now face?

The fact is advertising is the mother’s milk of business. It makes us grow. Yet 98% of advertising you see every day is flat out terrible for you to copy. It’s poorly written or written to an audience you don’t need.

Outlandish claim? Consider this... most advertisers only want the customer to remember them, someday. Is that what you want?  I don’t think so. I’ll bet... You need sales – now!   Big business advertisements are designed to create “branding.”

You’re a growing, small company and you have to create immediate “profits.
“Branding” as an end goal isn’t for you. You can’t afford the millions of dollars and many years of exposure the big boys pay for their branding. You need sales now. Branding will happen as a consequence of your advertising that makes you a profit.

Creating Profits.
That’s my specialty. And I’ll share what I’ve learned from more than 30 years of selling more than $500 million in retail products like yours.

I’ll share the basic and advanced rules of selling. They’re really fairly simple... if you know them.

It doesn’t take a smashing headline, but it’s good to know how to create one. It takes the simple logic of how to begin the advertisement, how to craft it and where to publish it.

In this June workshop I will show you how to create advertising that will work for you. By work I mean:
   A. It will make sales.
   B. You’ll know where every sale comes from.
   C. You’ll know what part of your advertisement needs to be tweaked to make it sell more.
   D. You’ll pay a fraction of what you’re paying now to get a customer.
   E. You’ll find new customers that will pay for the value you deliver.
   F. You’ll make money.

I’ve created advertisements that have cost pennies a sale to create but have sold more than $500 million in retail sales. I also know how to buy advertising space for hundreds of dollars that others pay tens of thousands for.

My advertisements have sold items from $1 to more than $250,000. I’ve sold a lot of different kinds of stuff too. Consider these:
Pearls, Gold and Silver bullion, Diet aides, Women’s vanity products, Real Estate including residential, Swiss Condos, Commercial property, Maps, Advertising, Candy, Newspapers Subscriptions, Non-profit donations, Education seminars, Home study courses, Numismatics, Philately, Scripophily, Concerts & Recitals, Engineering, House plans, Books & Tapes, Collectibles, Art Prints, Travel, Computer products...

So if you want to create advertising that makes you money... profits... just call my assistant, David Sefcik at 801-228-1510. He'll give you the details for our next scheduled workshop.