Marketing is an art that most artists are unaware of. Now a master marketer gives you the insights you need to put your career on an upward track with new opportunities that will excite you and give you new hope.

A few of the comments we've received about Marketing Singers:

"Your book is the most "readable" book on business I've come across. I zip through the pages with complete comprehension and feel inspired rather than depleted by the idea of putting the ideas into action."

“Where was Mark Stoddard when I was 23?? His new book should quite simply be required reading for all singers/musicians. I will most definitely quote freely from it in my Audition Training Class at AIMS. I have always thought that singers are still evolving as a species—this book certainly provides some of the TNT needed to propel us firmly into the 21st century.”    
                            (from a successful professional singer)

"I just glanced at my promo site and immediately saw many problems with it in terms of generating desire and attention. It doesn't follow your AIDA principles at all. I'm fixing it now."

Is it a SIN to make money from your voice?

As you make money with your voice are you "selling-out" or sacrificing artistic integrity?

Hello. I’m Mark Stoddard and I give a resounding "NO" to both questions.

I’ve hired dozens of singers for wonderful classical concerts. I’ve advised those singers and many hundreds besides them how to take their marvelous talent and actually get properly paid.

I believe you have such a terrific talent, have worked so hard to master great music, and have paid so much for your education that by all means if anyone deserves to earn a living from their skill and talent... you do. Why not?

Why should you make less than the person clearing tables? Or maybe you are clearing tables waiting "to be discovered."
Enough of that. It is time for you to get better singing jobs, sing more often and get paid properly.  I can show you how.

In fact, I’ve taken what I’ve learned from promoting singers, artists, composers and conductor: combined that industry knowledge with my 30+ years of marketing success and put it all in my new book, Marketing Singers – Creating a Perpetual Job Machine.

This book’s for you. It's written just for a singer.  I take you carefully, step-by-step through the maze that is marketing; I de-mystify it and make it practical for you.

I’ve included more than 20 strategies you can employ now to find an audience for your singing, get them to want to hear you more and want to pay you what you’re really worth. And I list 40 venues that hire singers. 

One whole chapter is just on Negotiating. You don’t get what you deserve, you get what you negotiate.

I give numerous examples from real singers who have used these techniques. They didn’t think it possible, but they followed what I said and tripled and quadrupled their income.

AND, most importantly, they are singing at much better jobs and far more often! They love to sing great music and that’s exactly what they’re doing... but getting paid well for it, too.

Another chapter is "How to Organize a Benefit Concert." Frankly, it applies to organizing ANY concert, but deals with the tricky parts of non-profit organizations.

Because many who support the arts expect to work with a non-profit 501(c)3 foundation,   I show how it all works together. I’ve started several non-profits and grew one national foundation from 3,000 supporters to more than 280,000 cash donors.

Another chapter is on how to prepare an advertisement that actually makes sales for you. It shows you how to recognize a good-for-nothing ad – which is typical – or a good-for-sales ad. I give examples, name names and what to do.  I’ve produced advertising that created more than $500 million in sales in a 20 year period.

I could do that because I knew the few tricks to reaching people and the techniques for getting them to say yes. I’ve made lots of mistakes as well. You need to be savvy about the mistakes so you don't make them as well.

You’ll learn what to do and what not to do when selling your CDs, concerts, recitals or any number of other challenges you face.